Creators already have the audience. OnlyMass gives them the infrastructure to turn it into a business.
The Problem
A creator's business today is spread across five disconnected tools. Nothing is joined up — not the content, not the payments, not the community, not the results.
Social media
Audience lives here
Programmes
PDFs & spreadsheets
Payments
Ad-hoc links
Community
Group chats
Coaching
DMs & email
The result: revenue leaks, no retention, no data, and a business that stops the moment the creator stops posting.
The Solution
OnlyMass replaces the stack with a single operating system for the fitness creator — content, monetisation, community and progress in one place.
Subscriptions
Recurring creator memberships
Workout Programs
Structured, trackable training
Nutrition Plans
Meals, macros, prep
Challenges
Time-boxed community goals
Tips & Premium Content
One-off monetisation
Creator Analytics
Revenue and audience insight
AI Fitness Tools
Assisted programming
Gamification
Streaks, badges, progress
Inside the product
Programme builder
Access level, pricing model and per-exercise demo videos
Content publishing
Post types, niche tagging, media upload and tipping
Challenge creation
Audience, goals, rules and ranked rewards
Gamification
Levels, XP, streaks and a 37-badge achievement system
AI fitness coach
Goal-based personalised recommendations
Screenshots captured from the live OnlyMass web platform. Creator views are shown in empty form state — no performance, revenue or traction data is represented. Tap any screenshot to enlarge.
Two-Sided Value
For Creators
For Users
Business Model
OnlyMass takes a share of what creators make. The more a creator contributes to the network, the smaller that share becomes — permanently.
Creator commission ladder
OnlyMass fee decreasesStep 1
OnlyMass fee
80% to creator
Standard
Default creator commission
Step 2
OnlyMass fee
85% to creator
Early adopter / 1 qualified referral
Early adopter creators, or after one qualified Invite & Earn referral
Step 3
OnlyMass fee
95% to creator
Founder/Admin approved
Not the standard rate — individual approval only
5% is a discretionary Founder/Admin-approved rate, not an advertised tier.
Monetisation methods
Subscriptions
Recurring creator memberships
Workout & nutrition programmes
One-time programme purchases
Premium content
Paid and subscriber-only posts
Tips
Direct creator support on content
When an invited creator qualifies by connecting Stripe and publishing the required creator content, the referring creator's platform commission drops by 5 percentage points permanently.
Referral rewards are applied to the creator's effective commission rate and do not expire.
Discretionary
Founder/Admin-approved creator rates may go as low as 5%.
5% is not the standard rate. It applies only on individual Founder/Admin approval.
Creator acquisition becomes part of the product itself: creators are financially rewarded for bringing other qualified creators onto OnlyMass.
Current Stage
OnlyMass is currently in closed beta ahead of its mobile launch. Existing accounts are limited to founder-controlled accounts and a small group of invited beta testers used to validate product flows and functionality.
This isn't a pitch for an idea — the platform is built and operational today.
Web platform operational
Mobile application built and approaching launch
Creator subscriptions & payments
Stripe Connect integrated
Workout and nutrition programme monetisation
Tipping
Challenges & gamification
Creator analytics
AI Fitness Coach
Invite & Earn referral system
Public creator acquisition has not started yet. The €250K pre-seed round is intended primarily to move OnlyMass from product validation into distribution and market validation.
Why Now
Fitness creators are growing. Online coaching is becoming normal. AI is making software dramatically easier to build. And consumers are overwhelmed by fragmented fitness content. OnlyMass has the opportunity to establish the marketplace before the category becomes crowded.
01
Projected global creator economy by 2027
Creators are increasingly looking beyond sponsorships and social algorithms for direct, recurring income. OnlyMass gives fitness creators the infrastructure to monetise their audience directly.
Source: Goldman Sachs — Creator Economy
02
Fitness-app users globally
Online coaching, mobile programmes and creator-led fitness are no longer temporary behaviours. The audience already exists. The behaviour already exists.
Source: ACSM global fitness trends
03
Building gets easier.
Distribution gets harder.
AI means more founders can launch more products, faster and cheaper than ever. The long-term advantage is increasingly not who can build the app, but who owns the creator relationships, community, brand and distribution first.
This is why delaying OnlyMass carries real strategic risk.
04
There is endless fitness content — but it is fragmented.
More information is not the answer. Better structure is.
OnlyMass brings creators, programmes, challenges, communities and monetisation into one dedicated fitness ecosystem.
Free to join
Users can access the platform and participate without being forced through a platform-wide paywall.
Creators decide what they monetise
Free content can coexist with subscriptions, premium programmes, tips and paid experiences.
Creator-aligned economics
OnlyMass earns when creators earn — with platform commissions that can decrease as creators contribute to growth.
Existing fitness monetisation platforms prove that consumers will pay fitness creators. OnlyMass is competing to build a broader fitness marketplace and community where joining the ecosystem is free and creator monetisation is embedded throughout the product rather than being the entry ticket.
Technology can be replicated.
A creator network, brand, community and distribution engine are much harder to replicate.
That is why we are moving now.
Build the network before the market gets crowded.
Go-To-Market
The growth loop
Creator acquisition
Creators bring audiences
Users join
Engagement
Creator revenue
Initial channels
Creator partnerships
UGC / short-form content
Performance acquisition
Community-led distribution
Referral incentives
Launch campaigns
The Raise
To take OnlyMass from a built product to a validated and repeatable distribution engine.
Use of funds
40% of the round is dedicated to creator-led distribution and UGC.
OnlyMass is a creator platform, so our primary distribution thesis is creator-led: partnerships, short-form UGC, creator seeding, paid amplification of winning content and systematic testing of the channels that convert.
Creator partnerships & UGC
40% · €100,000
Product & infrastructure
25% · €62,500
Creator acquisition & onboarding
15% · €37,500
Launch & performance distribution
15% · €37,500
Community & referral growth
5% · €12,500
Total round
100% · €250,000
12-Month Objectives
From a built, pre-launch product to measurable creator monetisation, repeatable acquisition and referral-led growth.
All figures below are targets, not current traction and not guaranteed forecasts. OnlyMass is pre-launch and has no public traction today.
Launch the mobile app, onboard the first meaningful creator cohort, begin structured UGC campaigns and establish initial CAC, activation and retention baselines.
Identify the creator profiles, UGC formats and acquisition channels that convert best and begin validating repeatable unit economics.
Scale the best-performing creator partnerships and UGC, increase transaction volume and strengthen the Invite & Earn referral loop.
Demonstrate a repeatable creator-acquisition engine, meaningful transaction volume, retention and referral-led growth, positioning OnlyMass for its next institutional seed round.
Month-12 efficiency targets
≤ €50
Qualified creator CAC
Target
≤ €15
Paying-user CAC
Target
≥ 50%
Creator activation rate
Target
≥ 30% D30 / ≥ 20% D90
User retention
Target
≥ 60% D30 / ≥ 40% D90
Creator retention
Target
How the Month-12 target adds up
At a 10% average effective OnlyMass fee, €10K in monthly platform revenue corresponds to approximately €100K in monthly creator GMV. At the target mix, roughly 700 monetising creators would need to generate about €143 per month each.
Founder
Founder, OnlyMass
Built and financed OnlyMass from its earliest stage while leading product development, monetisation infrastructure, mobile development and launch preparation.
OnlyMass — Preparing a €250K Pre-Seed Round
Investor deck available on request. Traction metrics shared in conversation.